Trained first in organisational psychology, now designing digital products, learning experiences and immersive concepts — from early wireframe through to validated, build-ready prototype.
Every project below moved through the same four stages — real research and structure standing in for guesswork.
Competitor research, stakeholder input and existing-system constraints, before any screen gets drawn.
Personas, journeys and problem statements that keep every downstream decision anchored to a real user.
Wireframes, prototypes and interaction models — made to be validated, not admired.
Usability heuristics and structured feedback loops, so what ships is what people actually needed.
Academic product-design case studies, independent client work and current-role practice — spanning mobile AR, app redesign, UX process, UI & typography, and AI-enabled learning content. Click any project for the full process.
A mobile augmented-reality app guiding expectant mothers through prenatal nutrition — market sizing, a 4-app competitor analysis, SWOT, business model canvas, personas and moderated user evaluation.
A mixed reality tarot app for HoloLens — market sizing, competitor analysis, SWOT and three personas, feeding a working ChatGPT-integrated prototype.
Full UX/UI redesign of a fragmented university student app — one-time sign-in, restructured IA, and a documented before/after against usability heuristics.
End-to-end UX for a food & grocery delivery concept — user personas, journey mapping, information architecture and a full low-to-high-fidelity user flow.
A typography-first UI design for a content & blogging platform — readability, type hierarchy and a consistent black-and-white interface system.
End-to-end branding and web design for two independent clients — logo concept, colour psychology, typeface systems and responsive web design.
A mobile AR concept turning the "gratitude stone" mindfulness practice into always-available virtual stones — desk research, digital sketching and an Adobe Aero prototype.
A collaborative first-person VR experience teaching the history of the British coronation ceremony — shared storyboarding, Blender 3D modelling, and a Unity build.
A collaborative VR animation on racial injustice in British education — case-study-driven design thinking, tool evaluation, and concept reshaped by real user feedback.
Leading UX/UI and content design for scenario-based, AI-enabled learning experiences — process and approach detailed, screens withheld under NDA.
Wireframing, prototyping, user journey mapping, concept validation, interaction design, usability principles, information architecture, scenario-based & simulation design.
Figma, Adobe XD, Sketch, Adobe Creative Suite, Miro, InVision, Unity (XR prototyping).
Cross-functional work with Product Managers & engineers, stakeholder management, design thinking, structured problem-solving, early feasibility assessment.
AI-enabled design workflows, prompt engineering, vibe coding (Claude Code, Cursor AI, GitHub Copilot), rapid AI-assisted prototyping.
Leading end-to-end design of AI-enabled immersive and eLearning experiences, from discovery and storyboarding through wireframing, interaction design and developer handoff. See approach →
Applied UX/UI and product design thinking to immersive XR (VR/AR/MR) experiences, mobile AR concepts, and full app redesigns.
End-to-end brand and digital design for independent clients — including the ITHRIVE and Shribalaji Integrated Solutions rebrands featured above — the self-directed pivot that built foundational UX/UI skills.
Talent acquisition, talent management and HR business partnering — the foundation in user behaviour and stakeholder engagement that now underpins a user-centred design practice.